Paul is one of just a few genuinely strategically-minded creative directors that have worked in and won awards across practically every marketing channel. He has held senior creative positions at McCann, JWT, AIS, Agency.com, and WCRS. Over the last 20 years, he has built his fully integrated credentials working in top 5 agencies across Branding, Design, Direct, ATL, Integrated, and Digital. His unique cross-channel experience gives him the ability to deliver truly integrated solutions for any and every marketing challenge.

In 2012 Paul joined FP7 McCann Dubai after nearly 20 years of working in London and was tasked with raising the creative bar to a global standard (and to help put McCann on the map). By 2017 and after five years at the helm of McCann creative department he'd helped steer the agency to the enviable position of the 'The World’s Most Effective Agency' (Effie’s 2016). As well as a multiple Cannes Lions winning shop - the nine lions won stand as a testament to his integrated approach and credentials; 2 x Cyber, 1 x Promo & activation, 2 x Outdoor, 1 x Print, 2 x Branded Entertainment, 1 x Media. He has another 50 (give or take a few) Cannes shortlists to his name. As well as another 500 plus awards collected through out his career, from practically every award show that you’d care to think of; D&AD, The One Show, Euro Best, Clios, Creative Review, New Media Age, Revolution, Eyeblaster, IAB Creative Showcase, The Viral Awards, LIAs, etc.

FP7 McCann also won 9 ‘Agency Of  The Year Awards’ in his five years in charge. On top of that, he has consistently ranked in the top 50 most awarded ECD’s in the world (9th - 2015 & 39th - 2016 / The Directory Big Won Rankings). And this has been achieved without having any particular awards plan or agenda (other than just to produce real work for real brands). Another noteworthy achievement was when FP7 was named 10th on the Contagious Pioneers list in 2016 (along side Droga5 - 4th, R/GA - 5th, CP+B - 6th) which ranks the ‘best and bravest agencies on the planet.' Aside from that, it’s also worth mentioning that at FP7 he also creatively led and helped win 75% of the pitches that the agency went after (41 pitches - 33 wins).

Before joining McCann, Paul worked for JWT London as its Executive Creative Director for Digital where he was tasked with improving the agency's digital credentials and integrated capabilities. In a little over three years there he helped JWT London add over 6 Million pounds of digital revenue (new business wins and organic client growth). One noteworthy pitch was when Paul led the team that beat Dare (Campaign's Digital Agency of the Decade) to the Listerine account. The campaign he produced for Listerine after winning the pitch has won awards across three separate channels - ATL, Design and Digital (Press - Cannes Bronze, Design - FWA Award, Digital - Revolution Gold Award). In 2009, JWT London named him as their most influential hire of the year, and in 2010 he was invited to join The Worldwide Creative Council. In 2011 he was asked to assume the role of Global Creative Director for Nokia (alongside his role as Digital ECD) which meant he became responsible for the creative output across Greater China, Eurasia, LTA, Brazil, India, SEAP, SSA and MENA.

At AIS, Paul made a dramatic impact on the agency's digital creative output, driving through ideas that achieved worldwide notoriety in the digital community. At the Cannes festival, AIS was the only UK integrated agency to win multiple Cyber Lions, and the IAB recognized them as the third most awarded digital agency of 2008, placing them ahead of a long list of UK digital specialists including Glue, Dare and Poke.

Before joining AIS, Paul spent five years as Agency.com's Group Creative Director where he was responsible for overseeing the creative output on all accounts including British Airways, British Telecom, Dulux, John Lewis, COI, Sony, and Ikea. He was instrumental in reshaping and rebuilding the creative department from a team of ten to one of 60. In doing so, he blended a variety of skills and talents from both the online and offline disciplines, which paid dividends in 2006 when Agency.com became the first UK digital agency to win an ATL account (Ikea). 2006 also saw Agency.com named Revolution Agency of the Year. Campaign magazine shortlisted them for Agency of the Year and also awarded them the inaugural Digital Grand Prix for their work on NSPCC. A combination of other multiple award-winning campaigns, including an IAB Creative Showcase Grand Prix, saw Agency.com climb from a previously unranked position to 17th in the world (Cyber Won Report). In his last year at Agency.com, Paul was promoted to European Creative Director and tasked with raising the creative standards of all the European offices to equal those of London.

Before joining Agency.com, Paul spent three years at WCRS, Arnold Worldwide Partners, London, as Interactive Creative Head and as a traditional Art Director where he worked on the BMW, Orange, Canon, Land Rover, Lunn Poly, TicTac and MINI accounts. The work for MINI won Gold at the Eyeblaster Awards, and his work for BMW was the first ever online advertisement to be picked as Campaign magazine's Pick of the Week. Campaign also awarded the work 'Best Interactive Ad of the Year.'

Prior to that Paul honed his skills in a variety of agencies including Grey/Joshua, Brann, Tequila, Landor Associates, The Team and The Partners.

Paul writes regularly for IAB, Revolution, NMA, and Campaign and has had work published in The Guardian and The Wall Street Journal. He is also a keen public speaker and has talked on a variety of subjects for the IAB, IPA, D&AD, Lynx and more recently as a guest of Double Click in Cannes.